Ecommerce Data Specialist

Marketing

Salt Lake City, UT

Posted 2 weeks ago

At EMC, our core purpose is to build greatness together. Our team of specialized individuals works for this purpose by solving complex electrical problems in the industrial space to provide new products and lifecycle services.

The Ecommerce Data Specialist will be focused on the products and practices that will help drive ecommerce leads and sales. This includes managing online positioning, correcting inventory discrepancies, and managing general website performance. This role reports to EMC’s Marketing Manager.

Once here, you will:

Evaluate and improve online marketing and positioning
- Review and understand SEO and other key metrics for EMC brands utilizing tools such as Semrush, Google Analytics, etc., including both standard industrial websites and ecommerce brands.
- Improve existing product listings, including customer experience, data accuracy, and promotion practices.
- Own website traffic trends, including target markets, industry trends, and technological shifts in the online market.
- Conduct market pricing research across offered product types and brands, as well as making recommendations based on findings.
Manage part data accuracy (both ecommerce and standard business)
- Upload new products and listings through the ERP system, including adding parts, technical data, descriptions, files, and SEO data.
- Review existing products for accuracy, including technical data, dimensions, descriptions, pricing, and other factors.
- Manage cross-selling and upselling recommendations, especially across brands and for peripheral devices.
Manage multiple brand images
- Ensure consistent brand messaging across all touchpoints, including digital channels, print materials, and live events.
- Develop and enforce brand guidelines, ensuring all marketing materials reflect EMC’s values, purpose, and positioning in the market.
- Optimize website and ecommerce content for user experience, SEO, and conversion, ensuring alignment with broader marketing and sales strategies.
Collaborate cross-functionally:
- Work closely with product, operations, sales, and customer service teams to align marketing efforts with EMC’s overall business strategy.
- Maintain effective partnerships with external vendors, agencies, and content creators as needed.

Qualifications

Experience or current study in marketing, especially in a B2B space
Experience in analytics and data interpretation
Strong written and spoken communication skills
Strong computer and technology skills, especially WordPress
Experience in industrial, electrical, or mechanical fields a plus
Must fit EMC Core Values
- Care for each other and win as a team
- Live the law of the harvest
- Mindset of growth and continual improvement

Job Features

Job Category

Marketing

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